privacy policy


General

By Me Technologies Ltd., company number 514480276 (hereinafter: "BUYME" or the "Company") operates the website http://www.buyme.co.il and the BUYME application (hereinafter: "The Website"), which allows customers and interested parties to receive information, review, examine, redeem, and purchase gift cards from various suppliers and businesses that may change from time to time, in an easy and convenient manner. BUYME operate in accordance with the laws of the State of Israel, including the privacy laws applicable to the personal information we process about our customers.

Company respects your privacy and is committed to protecting the personal information we hold about you. Our Privacy Policy is designed to inform you about the types of information we collect about you through our website or other methods we provide you with our services (hereinafter: the "Services"), including the purchase of gift cards for various products and services from different businesses, such as fashion and clothing products, beauty products, vacation, culture and entertainment, dining, health, and more; the ways in which Company collects the information; the measures Company takes to secure the information, as well as the uses made of the information and the options available to you regarding the use of your information. We will not trade in your information or transfer it to others, except as stated in this Privacy Policy.

It is important for us to note that you are not legally obligated to provide the requested information, but we need the information to provide the Services, and sometimes request additional information, for example, to provide you with better Services. If you choose not to provide us with the information we need, we may not be able to provide you with a particular service or any service at all. If you do not provide information that is optional, the level of Services you receive may be compromised or we may not be able to provide certain Services to you.

 

If we provide you with additional instructions and/or information regarding your privacy, including in the context of a transaction to purchase a gift card or while browsing our company's website, the information in this Privacy Policy is in addition to any such instruction and/or information.

We may update this privacy policy from time to time, as necessary and in accordance with changes in the law or in Company's activities. Please note these changes, as they apply to you. The most up-to-date version of our privacy policy will always appear on this website.

What personal information do we collect about you and how do we collect it?

The personal information we collect may include the following details:

·        Identifying information and contact details such as name and phone number, identification number, email address, and physical address. Such information may be collected directly from you within the context of the information submission pages on the website/registration for the website, purchases, filling in details on landing pages you reach through social networks, or through contacting our customer service, or we may receive information from third parties (such as employers purchasing gift cards for their employees).

·        Details regarding the payment method you use. Such information will be collected directly from you via the information submission pages on the website and the website registration pages, including during purchases on the website, or through contacting our customer service.

·        Information contained in the answers you provide to questions asked for the purpose of personal identification and security on the website or in the context of completing surveys. Such information will be collected directly from you via information submission pages on the website and registration pages of the website, details you may provide on landing pages you reach through social networks, or your participation in a survey or through our customer service or information we receive from third parties. Participation in surveys is on a voluntary basis, and you may choose not to provide the information.

·        Profile picture and any other information published in your public Facebook profile (in case you chose to connect to the Company's service through your Facebook account).

·        Information related to how you redeem the gift card (including the identity of the business and the date on which you chose to redeem the gift card).

·        Information required for the prevention of fraud and deception. Such information will be collected by us through your use of the website and through third parties.

·        Additional information as stated in this privacy policy.

If you provide us with details about other people (for example, family members, employees in your company) or on their behalf, you must obtain their consent to do so, to this privacy policy, and to the terms of use or terms and conditions of the relevant service.

Please note, the law also protects the privacy of children. Respect the law and your children, obtain their consent to collect information as described in this policy, and guide them on the safe use of Services.

Use of Information

We will use the information primarily for the purpose of providing Services, but we will also use the information, inter alia, for the following purposes:

·        Ongoing operations and customer service for you.

·        Communication with you and others regarding our Services, including providing the option to change, correct, and cancel Services we provide to you.

·        Advertising and marketing on our behalf, providing information about products and Services that we provide in cooperation with third parties, including information tailored specifically to you, based on your characteristics (see additional information regarding means of contact, advertisements, and direct mailing, below).

·        Enhancing the information about you that we possess.

·        Customizing the advertisements and/or transactions displayed to you when visiting the website according to your areas of interest.

·        Compliance with legal requirements, responding to judicial and governmental orders, including from foreign authorities, if we believe we are required to respond to them.

·        Protection of legal rights of ours and others.

·        Protection of legitimate interests and legal rights of ours and others.

·        Maintaining procedures and policies, such as bookkeeping, information security, billing and collection, business continuity, prevention of fraud and deception, disaster recovery, and record and document keeping.

·        Operation and improvement of our services and products, including conducting market research and surveys, statistical analyses, including decoding the uses made by our customers on the web, in our services and products, examining the number of visitors to the website, segmentation of purchasing habits, generic segmentation, etc., with the help of cookies and other similar technologies, see details in the cookies chapter below).

·        Ongoing operation and enrichment of the content of the website, performing management and control operations for systems.

·        Managing data subject requests to review and correct information.

Transfer of Information

We may transfer the information in our possession to third parties with whom we operate in the context of ongoing activities and/or who provide us with outsourced services, some of whom are located outside of Israel, and may be in countries, such as the USA, where privacy protection laws may provide a lower level of protection than that established by Israeli law. The transfer of information shall be solely for the purpose of implementing the purposes permitted to us, in accordance with the provisions of the law and according to your authorizations. The transfer of information shall be carried out subject to what is stated in this policy. The transfer of information to a third party is subject to the third party's commitment to process the information lawfully.

For the purpose of implementing the purposes permitted to us and detailed in this document, we may transfer the information to third parties, as detailed below:

·        Businesses and/or suppliers and/or subcontractors and/or through outsourcing contractors, with whom we will cooperate as part of Services and in the context of activities in which you will be able to participate and receive service. The information will be transferred to them for the completion of specific services;

·        Subcontractors in areas such as service centers, information systems, communications providers, cloud computing service providers, printing houses and providers of mail and mailing distribution services, surveyors and marketing consultants, risk managers, and outsourcing providers of business operations;

·        Third parties that provide us with fraud and deception prevention services in transactions, such as Riskified. For more information about the types of information transferred to this company and the uses made of the information, you can review its privacy policy at: https://www.riskified.com/privacy/;

·        Third parties that provide us with data analysis and account management services, such as Adoric. For more information about the types of information transferred to this company and the uses made of the information, you can review its privacy policy at: https://adoric.com/privacy;

·        Law enforcement authorities, in the event that you perform an activity on the website that is suspected of violating the law and/or the provisions of the terms of use for the website, and in the event that we are required to provide information about you pursuant to a judicial order. Furthermore, we may transfer information under any law, including in response to orders from authorities and courts (including foreign ones) and in the context of transferring information to credit data service companies;

·        Third parties that provide us with services providing tools for navigation guidance in the Webiste and DAP services to improve the user experience, such as WalkMe, and its subcontractors: Amazon Web Services Inc., Akamai Technologies Inc., GoodData Inc. and Logs Hero Inc. (Logz.io). For more information about the types of information transferred to this company and the uses made of the information, you can review its privacy policy at: https://www.walkme.com/privacy-policy/.

·        We will transfer information about your BUYME gift card in connection with our Services, including the gift card number, in whole or in part, to our business partners, including businesses that accept BUYME gift cards, for the purposes of accounting, gift card operation, and its redemption at businesses.

·        We are entitled to transfer information in the context of selling all our businesses (including in the context of negotiations for such a sale), and in the context of reorganization, merger, joint ventures, and other transactions in connection with our businesses. In such a case, the recipient of the information will undertake to process the information in accordance with privacy protection laws;

Means of Contact, Advertisements, and Direct Mailing

The details you may provide during your registration for The Website or application, or details provided by third parties who purchased a gift card for you, will be used by us, unless you have objected to this, to make marketing telephone calls, send direct mailings (personalized publications) and other advertisements, through various media channels, including email and short message service (SMS).

To stop receiving updates and advertisements (as defined in Section 30a of the Communications Law (Telecommunications and Broadcasting), 5742-1982), via SMS and E-mail or to delete information that led to personalized advertising in certain circumstances, please contact news@buyme.co.il.

In any case, Company will still be able to send you notices that the law does not prevent from sending to you, despite your refusal.

Additionally, removal from personalized advertising does not mean removal from other advertising. Therefore, even after requesting removal from personalized advertising, you may continue to receive advertisements that are not personally tailored to you.

Links

Links to third-party websites included in this privacy policy are not our responsibility, and we have no control over their information security and/or the uses they will make of the information collected as a result of your entry to them.

For the convenience of its customers, BUYME provides the option to pay through the "BIT" payment platform, operated by Bank Hapoalim, which provides an online payment service, as well as the option to pay through the "Open Finance" payment initiation platform, operated by Open Finance Ltd. It is clarified that the customer's use of the "BIT" platform for payment purposes will be subject to the terms of use and policies of "BIT" and BUYME shall not be responsible in any way for the service provided by "BIT" and that the customer's use of the "Open Finance" platform for payment purposes will be subject to the terms of use and policies of "Open Finance" and BUYME shall not be responsible in any way for the service provided by "Open Finance".

We recommend that you review the terms of use and privacy policies of those third parties, which will regulate the legal relations between you when you enter their websites.

Cookies and Automatic Information Collection on the Website

In the context of using the Website, application, or ancillary services, Company conducts automatic and statistical documentation of information about your browsing and use of Services. It is possible that during your use of the Website and application, Cookies are used, which are created during access to our website or application, subject to their use, if the device settings of the users allow this, and collect relevant information, as detailed below.

Through cookies, The Website identifies you during your repeated visits to the website, thereby enabling us to provide you with a quick and efficient service, to customize Services to your personal preferences, and to save you the time involved in re-entering various personal details that are already in our possession.

Additionally, through the cookies, we collect information about the computer (or smartphone) you are using, such as the operating system version, screen type, browser, IP address, time spent on the website or on any page, battery charge level, location, and more. This information will be used for the purpose of improving the website, personal advertising, and improving Services.

Furthermore, we may use Cookies, Pixels, Web beacons, and other similar technologies, inter alia, to track the actions of website users, application users, and email recipients, and in order to measure the response rate to our mailings, the success of our marketing campaigns, and to improve the use of the website.

Some of the information collection technologies we use are provided by third parties. Those third parties, including Meta and Google, may use technologies such as cookies, web beacons, or other similar technologies to collect information about your use of the website or elsewhere on the web for their purposes, such as measurement and tailored marketing. Such use is also in accordance with their terms of use and privacy.

In particular, we use technologies from Google Analytics and Facebook Pixel. For details on how Google makes use of information, access the link: "How Google uses data when you use our partners' sites or apps". You can manage or stop the collection of your information by Facebook and Google through the privacy settings in your Facebook and Google accounts.

You can prevent the use of certain cookies by changing browser and/or operating system settings. In cases of blocking cookies, some services may no longer be available to you, or you may need to re-enter your login details. Changing the settings is your responsibility.

Third-party services, such as Google Analytics and Facebook, offer additional control options over the use of cookies, through your user settings on their websites.

Additional information on Google's privacy policy: https://policies.google.com/technologies?hl=iw

Additional information on Facebook's privacy policy: https://www.facebook.com/policies/cookies

Additional control options for cookies used for advertisements can be found here: http://www.aboutads.info/choices/, here http://www.youronlinechoices.eu, and here https://adssettings.google.com/?utm_source=pp&hl=iw.

You can also block information collection by Google Analytics (which can be used for advertising) through the tools here: https://tools.google.com/dlpage/gaoptout/

Information Security and Encryption

In order to secure the information and encrypt it, Company employs security measures that comply with the standards practiced and accepted on the internet. However, these systems and procedures do not provide absolute security, and the Company does not guarantee that its services will be absolutely immune from unauthorized access to information. As long as the Company takes reasonable security measures as stated, it will not be responsible for any damage caused due to unauthorized access to information.

Additionally, for your maximum security, we also suggest that you take security measures such as installing components for protection against viruses on the Internet.

Review of Information

Subject to the provisions of the Privacy Protection Regulations (Conditions for Reviewing Information and Procedural Rules for Appeal against Refusal of Request for Review), 5741-1981, you have the right to request to review the information we keep about you. To do this, you must submit a written request to the service center via email at info@buyme.co.il, and follow our instructions so that we can verify your identity. If the information we hold about you is inaccurate, you have the right to request its correction or deletion, subject to cases where the law allows us or requires us to maintain the information as it is.

Deletion of Information

You can request to be removed from the advertising distribution list as detailed above. In certain cases, you have the right to request the deletion of additional information. Deletion of information will be possible in accordance with the provisions of the law, including in cases where it is not required by us for the purpose of providing the services, to protect our legitimate interests, to comply with a legal requirement to retain information, or for the purpose of defending against claims.

Contact

For additional information and questions regarding the privacy policy, please contact the Company by sending an email to: support@buyme.co.il.