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General
By Me Technologies Ltd., company number 514480276 (hereinafter: "BUYME"
or the "Company") operates the website http://www.buyme.co.il
and the BUYME application (hereinafter: "The Website"),
which allows customers and interested parties to receive information, review,
examine, redeem, and purchase gift cards from
various suppliers and businesses that may change from time to time, in an easy
and convenient manner. BUYME operate in accordance with the laws of the State
of Israel, including the privacy laws applicable to the personal information we
process about our customers.
Company respects your privacy and is committed to protecting the
personal information we hold about you. Our Privacy Policy is designed to
inform you about the types of information we collect about you through our
website or other methods we provide you with our services (hereinafter: the
"Services"), including the purchase of gift cards for various
products and services from different businesses, such as fashion and clothing
products, beauty products, vacation, culture and entertainment, dining, health,
and more; the ways in which Company collects the information; the measures
Company takes to secure the information, as well as the uses made of the
information and the options available to you regarding the use of your
information. We will not trade in your information or transfer it to others,
except as stated in this Privacy Policy.
It is important for us to note that you are not legally obligated to
provide the requested information, but we need the information to provide the Services,
and sometimes request additional information, for example, to provide you with
better Services. If you choose not to provide us with the information we need,
we may not be able to provide you with a particular service or any service at
all. If you do not provide information that is optional, the level of Services
you receive may be compromised or we may not be able to provide certain Services
to you.
If we provide you with additional instructions and/or information
regarding your privacy, including in the context of a transaction to purchase a
gift card or while browsing our company's website, the information in this Privacy
Policy is in addition to any such instruction and/or information.
We may update this privacy policy from time to time, as necessary and in
accordance with changes in the law or in Company's activities. Please note
these changes, as they apply to you. The most up-to-date version of our privacy
policy will always appear on this website.
What
personal information do we collect about you and how do we collect it?
The
personal information we collect may include the following details:
·
Identifying information and contact details such as name and phone
number, identification number, email address, and physical address. Such
information may be collected directly from you within the context of the
information submission pages on the website/registration for the website,
purchases, filling in details on landing pages you reach through social
networks, or through contacting our customer service, or we may receive
information from third parties (such as employers purchasing gift cards for
their employees).
·
Details regarding the payment method you use. Such information will be
collected directly from you via the information submission pages on the website
and the website registration pages, including during purchases on the website,
or through contacting our customer service.
·
Information contained in the answers you provide to questions asked for
the purpose of personal identification and security on the website or in the
context of completing surveys. Such information will be collected directly from
you via information submission pages on the website and registration pages of the
website, details you may provide on landing pages you reach through social
networks, or your participation in a survey or through our customer service or
information we receive from third parties. Participation in surveys is on a
voluntary basis, and you may choose not to provide the information.
·
Profile picture and any other information published in your public
Facebook profile (in case you chose to connect to the Company's service through
your Facebook account).
·
Information related to how you redeem the gift card (including the
identity of the business and the date on which you chose to redeem the gift
card).
·
Information required for the prevention of fraud and deception. Such
information will be collected by us through your use of the website and through
third parties.
·
Additional information as stated in this privacy policy.
If you
provide us with details about other people (for example, family members, employees in your
company) or on their behalf, you must obtain their consent to do so, to this
privacy policy, and to the terms of use or terms and conditions of the relevant
service.
Please
note, the law also protects the privacy of children. Respect the law and your
children, obtain their consent to collect information as described in this policy,
and guide them on the safe use of Services.
Use of Information
We will use the information primarily for the purpose of providing Services,
but we will also use the information, inter alia, for the following purposes:
·
Ongoing operations and customer service for you.
·
Communication with you and others regarding our Services, including
providing the option to change, correct, and cancel Services we provide to you.
·
Advertising and marketing on our behalf, providing information about
products and Services that we provide in cooperation with third parties,
including information tailored specifically to you, based on your
characteristics (see additional information regarding means of contact,
advertisements, and direct mailing, below).
·
Enhancing the information about you that we possess.
·
Customizing the advertisements and/or transactions displayed to you when
visiting the website according to your areas of interest.
·
Compliance with legal requirements, responding to judicial and
governmental orders, including from foreign authorities, if we believe we are
required to respond to them.
·
Protection of legal rights of ours and others.
·
Protection of legitimate interests and legal rights of ours and others.
·
Maintaining procedures and policies, such as bookkeeping, information
security, billing and collection, business continuity, prevention of fraud and
deception, disaster recovery, and record and document keeping.
·
Operation and improvement of our services and products, including
conducting market research and surveys, statistical analyses, including
decoding the uses made by our customers on the web, in our services and
products, examining the number of visitors to the website, segmentation of
purchasing habits, generic segmentation, etc., with the help of cookies and
other similar technologies, see details in the cookies chapter below).
·
Ongoing operation and enrichment of the content of the website,
performing management and control operations for systems.
·
Managing data subject requests to review and correct information.
Transfer of Information
We may transfer the information in our possession to third parties with
whom we operate in the context of ongoing activities and/or who provide us with
outsourced services, some of whom are located outside of Israel, and may be in
countries, such as the USA, where privacy protection laws may provide a lower
level of protection than that established by Israeli law. The transfer of
information shall be solely for the purpose of implementing the purposes
permitted to us, in accordance with the provisions of the law and according to
your authorizations. The transfer of information shall be carried out subject
to what is stated in this policy. The transfer of information to a third party
is subject to the third party's commitment to process the information lawfully.
For the purpose of implementing the purposes permitted to us and
detailed in this document, we may transfer the information to third parties, as
detailed below:
·
Businesses and/or suppliers and/or subcontractors and/or through
outsourcing contractors, with whom we will cooperate as part of Services and in
the context of activities in which you will be able to participate and receive
service. The information will be transferred to them for the completion of specific
services;
·
Subcontractors in areas such as service centers, information systems,
communications providers, cloud computing service providers, printing houses
and providers of mail and mailing distribution services, surveyors and
marketing consultants, risk managers, and outsourcing providers of business
operations;
·
Third parties that provide us with fraud and deception prevention
services in transactions, such as Riskified. For more information about the
types of information transferred to this company and the uses made of the
information, you can review its privacy policy at: https://www.riskified.com/privacy/;
·
Third parties that provide us with data analysis and account management
services, such as Adoric. For more information about the types of information
transferred to this company and the uses made of the information, you can
review its privacy policy at: https://adoric.com/privacy;
·
Law enforcement authorities, in the event that you perform an activity
on the website that is suspected of violating the law and/or the provisions of
the terms of use for the website, and in the event that we are required to
provide information about you pursuant to a judicial order. Furthermore, we may
transfer information under any law, including in response to orders from
authorities and courts (including foreign ones) and in the context of
transferring information to credit data service companies;
·
Third parties that provide us with services providing tools for
navigation guidance in the Webiste and DAP services to improve the user
experience, such as WalkMe, and its subcontractors: Amazon Web Services Inc.,
Akamai Technologies Inc., GoodData Inc. and Logs Hero Inc. (Logz.io). For more
information about the types of information transferred to this company and the
uses made of the information, you can review its privacy policy at: https://www.walkme.com/privacy-policy/.
·
We will transfer information about your BUYME gift card in connection
with our Services, including the gift card number, in whole or in part, to our
business partners, including businesses that accept BUYME gift cards, for the
purposes of accounting, gift card operation, and its redemption at businesses.
·
We are entitled to transfer information in the context of selling all
our businesses (including in the context of negotiations for such a sale), and
in the context of reorganization, merger, joint ventures, and other
transactions in connection with our businesses. In such a case, the recipient
of the information will undertake to process the information in accordance with
privacy protection laws;
Means of Contact, Advertisements, and Direct Mailing
The details you may provide during your registration for The Website or
application, or details provided by third parties who purchased a gift card for
you, will be used by us, unless you have objected to this, to make marketing
telephone calls, send direct mailings (personalized publications) and other
advertisements, through various media channels, including email and short
message service (SMS).
To stop receiving updates and advertisements (as defined in Section 30a
of the Communications Law (Telecommunications and Broadcasting), 5742-1982),
via SMS and E-mail or to delete information that led to personalized
advertising in certain circumstances, please contact news@buyme.co.il.
In any case, Company will still be able to send you notices that the law
does not prevent from sending to you, despite your refusal.
Additionally, removal from personalized advertising does not mean
removal from other advertising. Therefore, even after requesting removal from
personalized advertising, you may continue to receive advertisements that are
not personally tailored to you.
Links
Links to third-party websites included in this privacy policy are not
our responsibility, and we have no control over their information security
and/or the uses they will make of the information collected as a result of your
entry to them.
For the convenience of its customers, BUYME provides the option to pay
through the "BIT" payment platform, operated by Bank Hapoalim, which
provides an online payment service, as well as the option to pay through the
"Open Finance" payment initiation platform, operated by Open Finance
Ltd. It is clarified that the customer's use of the "BIT" platform
for payment purposes will be subject to the terms of use and policies of
"BIT" and BUYME shall not be responsible in any way for the service
provided by "BIT" and that the customer's use of the "Open
Finance" platform for payment purposes will be subject to the terms of use
and policies of "Open Finance" and BUYME shall not be responsible in
any way for the service provided by "Open Finance".
We recommend that you review the terms of use and privacy policies of
those third parties, which will regulate the legal relations between you when
you enter their websites.
Cookies and Automatic Information Collection on the Website
In the context of using the Website, application, or ancillary services,
Company conducts automatic and statistical documentation of information about
your browsing and use of Services. It is possible that during your use of the Website
and application, Cookies are used, which are created during access to our
website or application, subject to their use, if the device settings of the
users allow this, and collect relevant information, as detailed below.
Through cookies, The Website identifies you during your repeated visits
to the website, thereby enabling us to provide you with a quick and efficient
service, to customize Services to your personal preferences, and to save you
the time involved in re-entering various personal details that are already in
our possession.
Additionally, through the cookies, we collect information about the
computer (or smartphone) you are using, such as the operating system version,
screen type, browser, IP address, time spent on the website or on any page,
battery charge level, location, and more. This information will be used for the
purpose of improving the website, personal advertising, and improving Services.
Furthermore, we may use Cookies, Pixels, Web beacons, and other similar
technologies, inter alia, to track the actions of website users, application
users, and email recipients, and in order to measure the response rate to our
mailings, the success of our marketing campaigns, and to improve the use of the
website.
Some of the information collection technologies we use are provided by
third parties. Those third parties, including Meta and Google, may use
technologies such as cookies, web beacons, or other similar technologies to
collect information about your use of the website or elsewhere on the web for
their purposes, such as measurement and tailored marketing. Such use is also in
accordance with their terms of use and privacy.
In particular, we use technologies from Google Analytics and Facebook
Pixel. For details on how Google makes use of information, access the link:
"How Google uses data when you use our partners' sites or apps". You
can manage or stop the collection of your information by Facebook and Google
through the privacy settings in your Facebook and Google accounts.
You can prevent the use of certain cookies by changing browser and/or
operating system settings. In cases of blocking cookies, some services may no
longer be available to you, or you may need to re-enter your login details.
Changing the settings is your responsibility.
Third-party services, such as Google Analytics and Facebook, offer
additional control options over the use of cookies, through your user settings
on their websites.
Additional information on Google's privacy policy: https://policies.google.com/technologies?hl=iw
Additional information on Facebook's privacy policy: https://www.facebook.com/policies/cookies
Additional control options for cookies used for advertisements can be
found here: http://www.aboutads.info/choices/, here http://www.youronlinechoices.eu, and here https://adssettings.google.com/?utm_source=pp&hl=iw.
You can also block information collection by Google Analytics (which can
be used for advertising) through the tools here: https://tools.google.com/dlpage/gaoptout/
Information Security and Encryption
In order to secure the information and encrypt it, Company employs
security measures that comply with the standards practiced and accepted on the
internet. However, these systems and procedures do not provide absolute security,
and the Company does not guarantee that its services will be absolutely immune
from unauthorized access to information. As long as the Company takes
reasonable security measures as stated, it will not be responsible for any
damage caused due to unauthorized access to information.
Additionally, for your maximum security, we also suggest that you take
security measures such as installing components for protection against viruses
on the Internet.
Review of Information
Subject to the provisions of the Privacy Protection Regulations
(Conditions for Reviewing Information and Procedural Rules for Appeal against
Refusal of Request for Review), 5741-1981, you have the right to request to
review the information we keep about you. To do this, you must submit a written
request to the service center via email at info@buyme.co.il, and follow our instructions so that we can
verify your identity. If the information we hold about you is inaccurate, you
have the right to request its correction or deletion, subject to cases where
the law allows us or requires us to maintain the information as it is.
Deletion of Information
You can request to be removed from the advertising distribution list as
detailed above. In certain cases, you have the right to request the deletion of
additional information. Deletion of information will be possible in accordance
with the provisions of the law, including in cases where it is not required by
us for the purpose of providing the services, to protect our legitimate
interests, to comply with a legal requirement to retain information, or for the
purpose of defending against claims.
Contact
For additional information and questions regarding the privacy policy,
please contact the Company by sending an email to: support@buyme.co.il.